Thursday, March 31, 2005

Dig It #2

Press release. Launch of Dig Country Radio at The Vanguard with Lucky Oceans and The Flood. Free! I think one of the gushers quoted is me.

ABC Radio launches new country music channel

DIG COUNTRY

Fans of country music can now hear a wide selection of high-quality music twenty-four hours a day as ABC Radio's adult contemporary music service, DIG, announces the arrival of DIG COUNTRY.

The specialist channel has joined the dig stable and will include a phenomenal range of country music styles, ranging from traditional through to bluegrass, western swing, honky tonk, country folk and alt. country. And of course, there will be plenty of great Australian country music artists in the mix.

Music on DIG COUNTRY comes in a high-quality broadband stream from abc.net.au/dig.

DIG COUNTRY is being officially launched at the Vanguard Hotel in Newtown, NSW on Tuesday April 12. Grammy Award winning country artist and broadcaster LUCKY OCEANS will launch DIG COUNTRY, followed by a very special performance from THE FLOOD. Entry to the gig is free and the Sydney public are encouraged to come along, as ABC Radio National is recording the performance for Live On Stage. And you'll be able to hear the concert again later on demand at DIG COUNTRY website.

DIG COUNTRY has been running quietly for the last month and already the audience reaction has been overwhelmingly positive:
- "This station is awesome!! The alt-country was what first attracted me to dig. Now I can have it all the time. Thank you so much." - Daniel
- "Great to see dig has set up a dedicated country stream. What a "just played" list! Hard to imagine it getting much better than that." - Amanda

DIG COUNTRY joins DIG JAZZ and the DIG main channel in offering a diverse mix of great sounds - ranging from blues, soul, country, roots, world music, jazz, rock & lots in-between.

The DIG and DIG JAZZ channels are also available via digital television, set-top boxes and Foxtel digital (cable and satellite). The DIG website has been consistently receiving over 200,000 accesses per week in 2005.

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